Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Focuses on ensuring ad quality and preventing malware and ad fraud.

Ad network

Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

Header Bidding

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. What Is an OTT Advertising Platform?

Header Bidding

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding.

Header Bidding

Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

Header Bidding

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply.

Header Bidding

InMobi

AUGUST 15, 2018

For the typical mobile app publisher, opening up ad inventory is consistently a top monetization strategy. Close to half of all non-gaming apps and over 80 percent of mobile games leverage mobile advertising in order to increase revenue. To address this increasingly common scenario, many app publishers turn to ad network mediation.

Mobile Ads

Brid.tv

OCTOBER 24, 2022

Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1. Fill Rates. Assertive Yield 3.

Header Bidding

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? hide ] What Is In-App Advertising?

Advertising

MediaFuse

NOVEMBER 14, 2016

Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Impressions filled. Fill rate %.

Header Bidding

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. It comes under the programmatic advertising industry.

Ad Exchange

Monetize More

JANUARY 10, 2023

Ad Server Setup: An ad server setup score can be used to assess the overall performance of ad units, including metrics such as ad delivery, ad fill rate, and click-through rate (CTR). How the AdOps Grader Works?

Header Bidding

Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. If so, this post is for you. Definition.

Advertising

Brid.tv

NOVEMBER 25, 2022

In the past decade or so, digital content has become a valuable source of revenue for publishers, be it through subscriptions, advertisements, or individual purchases. If you’re looking to monetize your app or website through ads, you should start looking into ad monetization platforms. What Is an Ad Monetization Platform?

Header Bidding

InMobi

APRIL 30, 2019

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. Advertisers love interactivity, and VAST in its original form couldn’t address this requirement. So what's next?

Ad Server

Clearcode

FEBRUARY 26, 2023

That’s why streaming platforms are looking for ways to introduce advertising into the equation by offering a cheaper ad-supported plan. Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website.

Ad Server

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate

InMobi

JULY 28, 2021

In the last couple of years, the mobile advertising industry has witnessed publishers embracing in-app bidding over traditional ad waterfalls. Adding to this momentum, we are pleased to announce that InMobi is now available as an ad source with bidding on Google. InMobi connects with Google using an OpenRTB integration.

Fill rate

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. Work With Us What Is Programmatic Advertising (with Examples)?

Advertising

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . Google AdMob.

Mobile Ads

Brid.tv

JULY 9, 2023

However, to ensure maximum revenue potential, publishers need to find a reliable OTT advertising platform that will supply them with quality ad partners and help them achieve the highest CPMs possible. Table of Contents [ hide ] What Is an OTT Advertising Platform? Google ADX Google ADX Key Features: 2.

Header Bidding

InMobi

APRIL 12, 2019

How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue? Before choosing an advertising solution, be sure to ask these 15 crucial questions. ” In the digital advertising space, there are significant differences between websites and apps - and even between mobile web and mobile apps.

Header Bidding

Brid.tv

AUGUST 29, 2022

Whether you’re an established CTV provider or you’re just starting, you’ll need a reliable CTV advertising platform by your side. hide ] What Is a CTV Advertising Platform? Yahoo Ad Tech (Formerly Verizon Media) 6. OpenX Did You Find the Right CTV Advertising Partner? What Is a CTV Advertising Platform? PubMatic 7.

Advertising

Ad Monsters

DECEMBER 21, 2023

If you see an ad tech term and are still thinking, WTF?!!! Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising When Apple introduced its iOS 17 privacy updates, consumers awaited exciting new features, but publishers were concerned about the impact on their businesses. This is the place for you.

Header Bidding

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. The RTB transaction will be facilitated by the DSP, SSP and Ad Exchanges.

Ad Exchange

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads

Monetize More

APRIL 13, 2023

Now you must be wondering ‘what is waterfall model in programmatic advertising?’ In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding

Automatad Inc.

JANUARY 23, 2023

The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. Here comes automation to the rescue again in the form of programmatic advertising. It can also send all the bids to the server and let the ad server decide the winner.

Header Bidding

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising

Automatad Inc.

FEBRUARY 1, 2024

Above that, ad load speed is also interlocked with your ad revenue. Faster ads get more views, clicks, and conversions, leading to higher ad revenue. On the other hand, advertisers get high ROI out of their campaigns. That is why optimizing ad load speed is important.

Viewability

PubMatic

MAY 27, 2022

Demand partners that have that privileged top of the waterfall position – or get first preferred access to deals – are often tempted to discourage publishers from moving to a unified auction because they know the extra competition will hurt their fill rates even as the publisher benefits from that additional bid density on every impression.

Header Bidding

Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

Ad network

Monetize More

JANUARY 6, 2023

This post was most recently updated on January 18th, 2023 There are a couple of main reasons Google could deduct money from your account: (1) If advertisers fail to pay for the ads displayed on your site or app; or (2) If invalid activities have been detected in your account. But clawbacks due to advertiser non-payment – no.

Viewability

InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? Are you dismissing ads correctly? Do you have project managers that will advocate for ads initiatives with your engineers?

Ad Ops

YieldBird

JUNE 22, 2023

The landscape has evolved significantly thanks to programmatic advertising. To fully grasp the concept of programmatic advertising, it’s crucial to acquaint oneself with one of its fundamental elements: the Supply Side Platform (SSP). Moreover, we’ll uncover how SSPs work and discover their benefits.

Demand Side Platform

YieldBird

JUNE 22, 2023

The landscape has evolved significantly thanks to programmatic advertising. To fully grasp the concept of programmatic advertising, it’s crucial to acquaint oneself with one of its fundamental elements: the Supply Side Platform (SSP). Moreover, we’ll uncover how SSPs work and discover their benefits.

Demand Side Platform