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White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

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The WIR: TikTok Introduces Paywalled Long-Form Content, UK Unveils its GDPR Replacement, and Publishers’ Online Video Revenues Fall

VideoWeek

This has been a bit of a grey area in digital advertising, with some publishers and ad tech companies collecting data on the basis of legitimate interest (despite several Data Protection Authorities stating that this isn’t valid). The video ad can link to the brand’s webpage, which loads within the Pinterest app.

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