Mobile Ad Fraud in 2020: Tracking the Evolution of Trust and Transparency in In-App Advertising
InMobi
DECEMBER 20, 2019
Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded. In 2019, marketers lost an estimated $13 billion to app install fraud.
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