Omnichannel DSPs vs Specialized DSPs: How to Choose Between the Two
InMobi
SEPTEMBER 11, 2019
An omnichannel DSP is very different than a niche or highly specialized DSP. Here’s how to decide which one is right for you. When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP?
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