RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. 1) Campaign Management.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. This data can be leveraged to create a target audience and better optimize campaign performance.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Clearcode

AUGUST 8, 2023

Most AdTech platforms can implement a variety of PETs that include differential privacy, secure multi-party computation, techniques for anonymizing personally identifiable information, and solutions that incorporate PETs for secure data sharing (such as data clean rooms).

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions.

First-Party Cookies 116

First-Party Cookies Cookies Impressions Ad Exchange 116

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management. Data Management Platforms (DMP). Data Aggregators. Key Companies: AdExtent, MIXPO, Dynamix, ADISN, adroit, Snap ads. A Few Good DSPs.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

NOVEMBER 1, 2022

Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. Sell-Side vs. Buy-Side Programmatic Platforms.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52