Lemonads

APRIL 29, 2020

For affiliates and other stakeholders managing huge campaigns, this can help relieve a lot of pressure, allowing them to free up time and focus on other important aspects of their daily operations. Up-and-coming marketers should always get input from their account manager if any questions arise.

Affiliates 52

Affiliates CPA CPM CPC 52

Single Grain

JULY 21, 2021

Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. Google wants you to spend more on their ad network because, let's face it, that's how they make money. So if you aren't paying attention to these new Google Ads trends, you will be left behind.

Conversion 111

Conversion CPA GDPR SEO 111

Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The Email Marketer’s 4-Step Guide to GDPR Compliance.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Basis

FEBRUARY 21, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. Together , Google, Meta, and Amazon account for nearly two-thirds of the $278 billion US digital ad market.

Advertising 65

Advertising Marketing Pop-Up Cookies 65

Basis

JULY 11, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. Together , Google, Meta, and Amazon account for nearly two-thirds of the $278 billion US digital ad market.

Advertising 40

Advertising Marketing Pop-Up Cookies 40