Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Basis

FEBRUARY 21, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. Together , Google, Meta, and Amazon account for nearly two-thirds of the $278 billion US digital ad market.

Advertising 66

Advertising Marketing Pop-Up Cookies 66

Basis

JULY 11, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. Together , Google, Meta, and Amazon account for nearly two-thirds of the $278 billion US digital ad market.

Advertising 40

Advertising Marketing Pop-Up Cookies 40