Ad Inventory Data Management Platform Header Bidding Native Advertising 
Clearcode
APRIL 21, 2023
In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.
Clearcode
APRIL 26, 2022
DSPs are a key component of the real-time bidding (RTB) process, which allows advertisers to buy media on an impression-by-impression basis. To help improve targeting and enhance media buys, DSPs often utilize data from data-management platforms (DMPs) and data brokers.
Smart-Hub
JANUARY 23, 2023
Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory. When a space is offered for sale in an RTB auction, the request will be shown to many advertising networks and platforms representing the interests of advertisers.
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