VideoWeek

JUNE 13, 2025

In this week’s Week in Review: ProSieben and FreeWheel announce a new partnership, ITV launches new outcome-focused offerings, and US senators propose a ban on direct-to-consumer ads for pharmaceutical companies. And Pharmaceutical companies are major ad spenders, particularly on TV.

Media 52

Media Pharmaceuticals Ad Tech Retail 52

Basis

JANUARY 11, 2024

Pharmaceutical marketers today have their work cut out for them. Pharmaceutical advertisers who take the time to understand the various segments they want to reach will create a level of relevance that cuts through the noise and builds trust and memorability with their target audiences.

Pharmaceuticals 96

Pharmaceuticals Healthcare Audience Education 96

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. You can also place ads in Gmail at the top of the user’s inbox.

Ad network 98

Ad network Conversion CPC CPM 98

Digiday

MARCH 1, 2023

The Independent has been investing further into video content and editorial packages to create more ad inventory for U.S. Recent coverage of transgender people has reignited this conversation, with the argument being that the paper’s journalistic values are shifting based on journalists’ and editors’ personal beliefs.

Media 69

Media Audience Pharmaceuticals Agency 69