Ad Inventory Communications Viewability 
Mediavine
NOVEMBER 17, 2021
Viewability. Viewability is the key to success with Mediavine Ad Management , and for the first time, we’re putting the power to measure and easily improve this key metric in your hands. As of today, we’re excited to unveil a new feature to help you optimize viewability: our InView technology. What is Viewability?
Monetize More
JANUARY 18, 2023
Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?
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Monetize More
JULY 8, 2022
Publishers can use In-App Header Bidding to simultaneously offer their ad inventory to multiple demand partners through this programmatic advertising technology, guaranteeing a real-time, unified auction. In-app header bidding came up as a transparent & justifiable way of auctioning and buying ad inventory.
Digiday
OCTOBER 10, 2022
Ad inventory for The 7 DMV will mirror the units available in the flagship newsletter, which tends to include a presenting sponsor and one to two ads. Newsletter viewability isn’t determined by platforms’ algorithms, Berkowitz added. The Washington Post did not provide pricing on these units. “An
Ad Monsters
JULY 3, 2024
So, if we could target the behaviors of different types of bidders and provide the right incentives and signals to facilitate communication and competition among them, we could reach an alternative solution that is more elegant. These DSPs vary widely in their technical capabilities and operational strategies.
Monetize More
OCTOBER 13, 2022
Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Better content and ad quality. You get the best price for your inventory. Best Price for your ad inventory.
SODP
JUNE 27, 2023
Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.
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