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Uncovering and Addressing Fallacies in Ad Campaigns

Smart-Hub

Due to severe competition in the market, advertisers are in a continuous search of effective marketing techniques, and some of them prefer applying so-called fallacies. Fallacies can be very effective, but mostly in the short run, while for publishers, displaying such ads can lead to serious consequences.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

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White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). Therefore, your product gets to the market very quickly.

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Charting The Evolution of Digital Advertising identity: Q&A With ID5’s Davide Rosamilia

InMobi

” How App Publishers Are Making Their Ad Inventory More Addressable: “As we said before, hybrid publishers, who are active on both mobile and desktop, just want to implement a solution. He is a passionate app user and evangelist, working to support diverse marketing campaigns across devices. That's the truth.

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Why It Is Beneficial to Use White Label Products in Programmatic Advertising?

Smart-Hub

The landscape of the digital advertising market is changing so rapidly that the world has begun to feel the lack of specialists to develop new solutions. market has dozens of successful adtech companies that produce WL solutions for DSP, SSP, and DMP. White Label in the US Adtech Market. Today, the U.S. Time For Your Business.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

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Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.