Remove Ad Inventory Remove Banner Remove Click Through Rate Remove Viewability
article thumbnail

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

article thumbnail

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

6 Reasons Why Video Ads Are the the Future of Advertising

Automatad Inc.

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. It allows you to connect with users through personalized ads.

article thumbnail

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Compared to the small banner sizes (e.g.,

article thumbnail

A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

Mid-roll video ads run in the middle of the video content. Post-roll video ads run after the video content ends. Nonlinear video ads are ads that run concurrently with the video content, usually in the form of overlays or banners that appear on top of the video player. Your audience can choose to mute or skip them.

article thumbnail

Video Ads for Publishers: A Beginner’s Guide

Automatad Inc.

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Due to the higher engagement rate of videos, it has become a new format of choice for publishers and advertisers. Interstitial ads cover the entire screen of the user’s device.

article thumbnail

Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Video Ad Units.