SODP

MAY 22, 2023

Let’s shed some light on digital advertising to understand how ad-based revenue models support publishers’ content creation efforts. What Is Ad Revenue? Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Lemonads

AUGUST 7, 2021

While it can be used in a variety of contexts, programmatic ad buying has become an essential part of the affiliate ecosystem. Affiliate marketing is a form of advertising where companies (advertisers) form partnerships with independent digital marketers (affiliates) to promote products and services.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Lemonads

SEPTEMBER 10, 2020

TripleLift transforms images with web content into ads. These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Lemonads

FEBRUARY 14, 2021

However, we’re also aware that the only way to find the best ad network for your next project is to know how these platforms work, which ad formats are available, and the potential price schemes at your disposal. In simple terms, ad networks help publishers sell their ad inventory to interested advertisers in a safe and structured way.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. These appear at the top and bottom of the SERPs with organic listings (like Google Ads).

Ad network 98

Ad network Conversion CPC CPM 98