Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

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Header Bidding Fill rate Ad Server CPM 80

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

OCTOBER 17, 2022

With video content gaining unprecedented popularity in the last decade, digital video advertising has become one of the most lucrative advertising branches. But not all video ads are the same. Post-roll ads are generally considered the outcast of the instream advertising landscape. What Are Post-Roll Ads?

Video Ads 52

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Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. Related posts What is Header Bidding and How Does it Work? client-side header bidding).

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Header Bidding Ad Server Ad Exchange Agency 76

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Fortune aims to build revenue by prioritizing branded content.

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Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. Although this ad format is generally considered to be effective and engaging, not all video ads are the same. What Are Pre-Roll Ads. Types of Pre-Roll Ads. Learn More.

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Video Ads Conversion Rate Fill rate Ad network 67

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. hide ] What Is a Programmatic Advertising Platform?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. What are Search Ads? Search Tiles Ads (eg.

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Brid.tv

JULY 9, 2023

However, to ensure maximum revenue potential, publishers need to find a reliable OTT advertising platform that will supply them with quality ad partners and help them achieve the highest CPMs possible. Table of Contents [ hide ] What Is an OTT Advertising Platform? Google ADX Google ADX Key Features: 2.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. How Does Open Bidding Work?

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. They provide a better service for consumers compared to generic ad agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. Introduction.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. What does it do?

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Automatad Inc.

MARCH 8, 2022

Behavioral targeting is facing immense backlash in both the EU and the US as the advertising industry argues over its efficacy and need. Alternative identity providers in conjunction with private data networks are the key to creating a sustainable approach towards targeted advertising in a cookieless future. Cookieless Advertising.

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Monetize More

JULY 28, 2022

Open Bidding comes with granular reporting and billing and publishers with Google Ad Manager (GAM) set up can get started with Open Bidding right away. This guide breaks down all you need to know about Open Bidding so that you don’t mix it up with header bidding. What is Google Open Bidding?

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies ! Contextual advertising.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

Monetize More

MAY 31, 2022

Before header bidding became popular, publishers and advertisers often used CPM as the main metric to decide which demand partners should be given priority in the waterfall system. With the rCPM formula, you can estimate how much ad revenue the publisher makes per 1000 ad requests. rCPMs and Header Bidding.

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CPM Header Bidding Fill rate Impressions 119