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March Madness advertising: why brands are scoring big this season

illumin

Adweek reported a 200% increase in total ad sales compared to the previous year, with 95% of the NCAA Womens Tournament’s ad inventory sold and the championship game’s ads completely sold out over three months in advance. Follow @illuminHQ

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The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

In this week’s Week in Review: ProSieben and FreeWheel announce a new partnership, ITV launches new outcome-focused offerings, and US senators propose a ban on direct-to-consumer ads for pharmaceutical companies. And Pharmaceutical companies are major ad spenders, particularly on TV.

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The WIR: Montana Bans TikTok, Google Sets Dates for Cookie Testing, and Ad Woes Hit Future Revenues

VideoWeek

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.

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