Remove Ad Inventory Remove Ad Targeting Remove Header Bidding Remove Viewability
article thumbnail

What is RPM (Session, Page and Ad RPM)

Monetize More

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

article thumbnail

What is RPM (Session, Page and Ad RPM)

Monetize More

RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important metric because it can help publishers understand the effectiveness of their ad inventory and make informed decisions about ad placement, format, and targeting.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

So, get ready to learn in detail about SSP and unlock the full potential of your ad revenue. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue. Buying and optimizing ad inventory, audience targeting, and data utilization.

article thumbnail

Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Ad Stack Prep .

article thumbnail

RPM vs CPM

Monetize More

Increase website traffic: The more traffic your website receives, the more ad impressions you can generate, leading to higher RPM rates. Target high-paying ads: Use ad targeting tools to display ads that are relevant to your audience and pay higher rates. Ad-Request RPM CPM’s two modes: 1.

CPM 52
article thumbnail

How to Put Video Ads on Your Website in 6 Simple Steps

Brid.tv

There are several reasons we can think of: They Will Bring You Revenue — Adding any kind of advertisement to your website will bring you extra income. Advertisers need to pay for the ad inventory their promotional content takes up, and you, the publisher, will be charging for that inventory. Learn More.

article thumbnail

10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. You may know them as video ad networks. Targeting Options. Video Platform Features.