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VideoWeek
APRIL 29, 2024
Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.
Clearcode
SEPTEMBER 20, 2023
The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.
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Smart-Hub
DECEMBER 8, 2023
Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. They buy an audience, not an ad space. It is essential to understand.
illumin
JANUARY 22, 2024
They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.
Single Grain
JULY 18, 2023
Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Personalized Retargeting Imagine you’re exploring an e-commerce website, checking out a particular category of products, like running shoes. Work With Us What Is Programmatic Advertising?
Monetize More
FEBRUARY 7, 2023
Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !
Monetize More
JUNE 17, 2022
Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies ! Distributed ID Systems. First party data.
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