Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Monetize More

JUNE 13, 2023

Digital advertising platforms, for instance, offer more cost-effective options, enabling companies to allocate funds to targeted online campaigns at the expense of traditional advertising channels. This shift in advertising priorities can lead to a redistribution of budgets, causing a decline in ad rates across various publishing platforms.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Clearcode

AUGUST 8, 2023

Consumers, publishers, and regulatory bodies alike are advocating for improved privacy standards. This means that AdTech companies must strategically incorporate privacy-enhancing technologies (PETs) to protect user data, maintain their privacy, and deliver targeted ads.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Here’s how publishers can maximize their Q4 revenue.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

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First-Party Cookies Cookies Header Bidding Ad Tech 68