Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. No in-house data available? This case jeopardizes the efficiency of ad targeting.”

Ad Ops 86

Ad Ops Ad Inventory Ad Tech Demand Side Platform 86

AdvertiseMint

OCTOBER 24, 2023

Within milliseconds, the highest bidding ad from the advertisers is selected and displayed to the user. Other types, like programmatic direct, involve reserved ad inventory for specific advertisers. Data Management Platform (DMP) A pivotal component, DMPs collect, analyze, and segment data from various sources.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Bullet dodged. Sound familiar?

Ad Tech 65

Ad Tech Data Management Platform Affiliates Ad Inventory 65

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Smart-Hub

DECEMBER 8, 2023

Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users. The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Monetize More

FEBRUARY 7, 2023

IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. These APIs can help you get metrics equivalent to third party cookie data on conversions, ad targeting, remarketing, prevention of ad fraud and traffic bots, audience attribution, etc.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52