Automatad Inc.

NOVEMBER 23, 2023

The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. This extensive guide gives you a clear ground on the basics of adtech, its benefits, its governing body, and everything you need to know. What is AdTech? The list is below. It is not highly targeted.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Monetize More

JUNE 13, 2023

This shift in advertising priorities can lead to a redistribution of budgets, causing a decline in ad rates across various publishing platforms. As ad inventory quantity goes up, the ad rates go down. More ads don’t mean more revenue. This automated process allows for more efficient and targeted ad placements.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

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Martech

JULY 16, 2021

There is no such relationship between Google and governing bodies. “A The thing is, Google doesn’t promise to behave neutrally because the foundations of its business are ranking search results and auctioning off ad inventory — two fundamentally discriminatory practices.

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Machine Learning MarTech Ad Inventory eCommerce 122

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. With the influx of traffic, comes the need to boost ad revenue.

Header Bidding 52

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Clearcode

AUGUST 8, 2023

Consumers, publishers, and regulatory bodies alike are advocating for improved privacy standards. This means that AdTech companies must strategically incorporate privacy-enhancing technologies (PETs) to protect user data, maintain their privacy, and deliver targeted ads. To aggregate and analyze user data (e.g.,

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Ad Server Ad Exchange Demand Side Platform Ad network 52