illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. MarTech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses.

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Ad Monsters

JULY 10, 2025

In its high-profile antitrust case against Google, the DOJ argues that the tech giant has used its dominance across the ad tech stack to suppress competition and extract unfair value from both publishers and advertisers. When an apparel company wants to advertise online, they use Google Ads to bid on search terms.

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illumin

OCTOBER 22, 2024

The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange. The US first passed antitrust legislation in 1890.

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Digiday

SEPTEMBER 18, 2024

Related Insights Google on Trial Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused Read More The U.S. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. DFP’ and ‘AdX, et al. debated extensively ( see right ).

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The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

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Digiday

DECEMBER 17, 2023

April 2007 is regarded as a pivotal month in ad tech’s development as it kicked off a spiral of events that embroiled some of the most well-known names in Big Tech. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. ” Continue reading this article on digiday.com.

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Digiday

SEPTEMBER 17, 2023

.” Apple hopes the latest offerings will boost stagnant device sales, a phenomenon due to several reasons such as competition from rival vendors and extending device-replacement cycles amid a growing cost-of-living crisis in its core Western markets. billion) was down, on the back of its $21.2 billion) was down, on the back of its $21.2

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Digiday

OCTOBER 24, 2024

Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions , according to an Oct.

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Digiday

JUNE 1, 2022

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. But markets change.

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Digiday

FEBRUARY 12, 2023

24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The department’s antitrust lawsuit accuses Google of capitalizing on its combination of ad tech tools — particularly its ad exchange and publisher ad server — to corner the programmatic ad market.

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AdExchanger

SEPTEMBER 6, 2022

Continue reading » The post The Ad Tech Company That Keeps Getting Acquired By Brands appeared first on AdExchanger. McDonald’s bought Dynamic Yield in 2019 for roughly $300 million dollars to help modernize and personalize its drive-thru experience, outdoor menus and digital ordering kiosks.

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AdExchanger

APRIL 9, 2023

Elon Musk was a splashy late get for the POSSIBLE marketing conference in The post Elon Musk May Be A Great Get And A Regret; The Ad Tech Gold Mine appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Could Possible Go Wrong?

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Ad Monsters

APRIL 28, 2025

Googles ad tech dominance faces a major legal challenge. When a federal judge ruled that Google had illegally monopolized the publisher ad server and ad exchange markets, it wasn’t entirely unexpected. The verdict essentially confirms what most of the ad tech industry already knew.

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Digiday

SEPTEMBER 6, 2022

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. With about $2.3 eMarketer estimates that half of the $57.3

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VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

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Smart-Hub

JULY 29, 2024

While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated. To successfully navigate it and ensure a stable and effective performance of your white label ad exchange, you need to understand all the essential terms and processes.

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Digiday

MAY 24, 2023

Programmatic marketing is seemingly as complicated an endeavor as ever. Personalization is a priority for many advertisers, but it comes with added costs. Personalization is a priority for many advertisers, but it comes with added costs. Here is a sampling of the conversations. Continue reading this article on digiday.com.

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VideoWeek

JUNE 14, 2023

The European Commission this morning found that Google breached EU antitrust rules by distorting competition in the ad tech industry. If the charges are proven, Google could be forced to sell part of its ad tech business. Google controls both sides of the #adtech market: sell & buy.

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Martech

APRIL 17, 2025

Judge Leonie Brinkema sided with the Department of Justice in finding that the company engaged in anti-competitive practices that allowed it to dominate critical components of the digital ad market for more than a decade. Google illegally tied its publisher ad server and ad exchange together through contracts and technical integration.

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MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is where ad networks vs. ad exchanges come into play. How does this stack up to an exchange?

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Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.

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AdExchanger

APRIL 10, 2023

Whenever the butterflies at Apple WebKit flap their wings, “Ad Tech Island” feels the aftershocks. Last week, a small change to Apple’s on-device tech to patrol third-party data collectors sent The post How A Minor Apple WebKit Tweak Can Send Ripples (Or Trigger Tsunamis) Across Marketing Tech appeared first on AdExchanger.

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AdExchanger

JULY 17, 2023

The True Ad Tech Tax Expedia rolled out a long-awaited loyalty program this week called One Key spanning The post Next Stop, Advertising; Why Marketers Really Shouldn’t Meme appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Martech Series

JUNE 10, 2022

Index Exchange Inc. , one of the world’s largest independent ad exchanges, announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specializing in advanced machine learning-based traffic optimization capabilities. Financial terms of the deal were not disclosed.

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VideoWeek

JANUARY 26, 2023

The Justice Department’s (DOJ) antitrust lawsuit against Google has sent ripples across an industry that has waited years for the search giant’s ad market domination to face meaningful scrutiny. VideoWeek asked five industry experts for their views on the lawsuit, and what it means for the future of ad tech.

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Relevant-Digital

APRIL 25, 2025

federal court issued a landmark ruling: Google was found guilty of illegally monopolising two key digital advertising technology markets the publisher ad server product, Google Ad Manager (previously DoubleClick for Publishers), and its supply-side platform, Google Ad Exchange. In April 2025, a U.S.

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Ad Monsters

MAY 27, 2022

A new Digital Advertising Act introduced recently by a few high-ranking lawmakers can ultimately break down Google’s ad tech strategy. The Competition and Transparency in Digital Advertising Act will have many stipulations that will subliminally contribute to the breakdown of Google’s extremely prosperous ad tech model.

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Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.

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Martech Series

AUGUST 24, 2022

As a demand agnostic Connected TV Ad Server, Publica helps global publishers deliver a seamless ad experience via the introduction of Server-Side Ad Insertion (SSAI) while helping them maximize revenue by running a unified-auction between multiple SSPs and Ad Exchanges.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). It’s just that whatever opinion they had about Google’s practices was long overridden by the realities of being a marketer.

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TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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VideoWeek

APRIL 14, 2025

According to video ad tech firm Good-Loop, the average online ad campaign emits 5.4 And some campaigners argue that a true reflection of the advertising industry’s environmental impact should also include emissions from the products that are sold as a result of ad campaigns.

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Martech Series

AUGUST 31, 2022

Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields. The post Loop Media Partners With Hivestack appeared first on MarTech Series.

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Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them.

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