Remove Ad Exchange Remove Ad Server Remove Header Bidding Remove Video Ads
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Server Side Header Bidding & taking the hybrid approach?

Monetize More

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

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2019 Trends: Header Bidding, Mobile Apps and The Future of In-App Ad Monetization

InMobi

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. What’s The Current State of In-App Header Bidding? App publishers are struggling with app monetization via ads, so in-app header bidding and unified auctions are here to help.

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What is RPM (Session, Page and Ad RPM)

Monetize More

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

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Mediavine vs. AdSense vs. MonetizeMore: Ad Revenue Battle Royale 2023

Monetize More

Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue. The Mediavine ad server is designed to select the most relevant ad for each user based on their location, browsing history, and other factors.

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A Publishers Guide to Video Header Bidding (Beginner Friendly)

Brid.tv

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content?

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What is RPM (Session, Page and Ad RPM)

Monetize More

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

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How Publishers make 10X more money with Dynamic floors?

Monetize More

Publishers ensure that the SSPs bid a base price depending on the earlier offers. Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say the floor price is set to $2 in Google Ad Manager. The winning bid is then sent to Google.