Ad Exchange Ad Server Cookies Header Bidding 
Monetize More
JULY 19, 2022
Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.
Automatad Inc.
NOVEMBER 8, 2023
Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.
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Automatad Inc.
MAY 9, 2023
Share Tweet Share Google Ad Exchange, also known as ‘Google AdX’, is an ad exchange from Google that’s been serving both sides of the ecosystem — publishers and media buyers since 2009. Without any further ado, we’ve compiled resources on Google Ad Exchange to answer all your questions.
Paleo AdTech
DECEMBER 10, 2023
.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform. We [will] outlive the cookie.”
VideoWeek
JANUARY 26, 2023
Ad tech companies will have more freedom to have a dialogue around innovations that put marketers and consumers first, while having more room to develop products to accomplish those ends. Decoupling the ad server from the exchange will open up the supply chain for more competition. Publishers are the biggest victims.
Monetize More
OCTOBER 13, 2022
Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. through Prebid.
Paleo AdTech
MARCH 8, 2022
.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform. We [will] outlive the cookie.”
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