Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. The company grew over 11 years to 1,000 employees and was sold to AT&T for $1.6

Media 40

Media Ad Server Ad network CPA 40

Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. The company grew over 11 years to 1,000 employees and was sold to AT&T for $1.6

Media 40

Media Ad Server Ad network CPA 40

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Ad revenue. Elimination of bad actors : Publishers can get rid of ad fraudsters and shady media buyers.

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Header Bidding Fill rate Ad Server Audience 90

AdvertiseMint

JANUARY 24, 2024

Programmatic advertising is generally used by larger industries such as airline advertising , automotive advertising , bank and financial services advertising , beauty and cosmetics advertising and entertainment advertising. Plus, you can manage your digital ad space easily and quickly with programmatic platforms.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

InMobi

SEPTEMBER 30, 2019

Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. Back then, performance media buys took a spray and pray approach. Alas, the good times were not to last.

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Advertising Banner Rich Media Brand Awareness 52

VideoWeek

FEBRUARY 23, 2024

Cyber Criminals Are Turning to Ad Tech for Malware Measurement Cyber criminals are increasingly using ad tech to deploy and measure malware scams, according to cybersecurity firm HP Wolf Security.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

AUGUST 18, 2023

TV4 Play as users know it, with news and entertainment, is always open and free. The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. “TV4 Play is the platform where we will build TV4’s future.

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Ad Tech Audience Agency Retail 52

Lemonads

JANUARY 26, 2021

This includes ads like banners as well as entire landing pages. Plus, you’ll also be able to see the specific offer and ad networks from more than 70 countries and thousands of markets. The platform is used by a large number of leading ad networks, affiliate networks, publishers, and advertisers from across the globe.

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