RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. What is an Affiliate Network or a No-SDK Ad Network?

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Martech Series

SEPTEMBER 13, 2022

The downside is the inability to measure the effectiveness of each ad campaign—especially if you’re running ads on multiple channels simultaneously. A sustainable solution to this is the CPA advertising model. CPA stands for Cost Per Action, meaning advertisers get charged only when a user performs an action.

CPA 64

CPA Affiliates Conversion Retargeting 64

YieldBird

MAY 31, 2023

Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running. In that regard, conduct your research and make sure to screen and pick the right ad network that you can trust (and also know the difference between ad network vs ad exchange).

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

YieldBird

MAY 31, 2023

Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running. In that regard, conduct your research and make sure to screen and pick the right ad network that you can trust (and also know the difference between ad network vs ad exchange).

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

SODP

MAY 22, 2023

While publishers can sell their ad inventory directly to advertisers, the most common method is via programmatic advertising. Programmatic advertising involves the automated sale of ad units using software such as supply-side platforms (SSPs), demand-side platforms (DSPs) and ad exchanges.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Lemonads

FEBRUARY 14, 2021

From the companies advertising their products to the platforms that specialize in selling ad spots and consumers themselves, the entire ecosystem is transitioning to a fully digital state. Ad networks are at the center of it all because these platforms simplify the process while creating a safe environment for all stakeholders.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

Smart-Hub

JANUARY 2, 2024

This is the option where you make money posting ads to benefit users and earn money from your website with a high optimization level, positively affecting reputation and revenues. We will also focus on sponsored and affiliate promotions. These are also ad strategies with potential high profits.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60