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Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

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Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

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RPM vs CPM

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Ad-Request RPM CPM’s two modes: 1. User behavior : User behavior, such as ad click-through rates and bounce rates, can impact RPM and CPM. Ad block usage : The use of ad blockers can impact RPM and CPM rates. Another factor that will drive RPM and CPM growth is the rise of mobile advertising.

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