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Weekly Roundup: GDPR’s Impact on Revenues, The Trade Desk’s OpenPath, NewsPassID, and More

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. ECI Media Management’s report highlights consumer price inflation in the US, while ad price inflation is projected to increase in a comparatively moderate fashion. Related Read: What is GDPR?

GDPR 52
GDPR Cookies Header Bidding Impressions 52
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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52
Advertising Finance CPC Brand Awareness 52
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