VideoWeek

DECEMBER 12, 2022

FLEDGE meanwhile, as on the web, is concerned with retargeting. FLEDGE combines two existing APIs, the Custom Audience API and Ad Selection API, to enable app owners to define and target audiences based on behaviour. For Google’s solution, ad tech measurement providers complete an enrolment process with the API.

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

Single Grain

APRIL 27, 2023

Properly structured accounts are crucial for managing campaigns efficiently and effectively: Check that your campaigns, ad groups and targeted keywords are well-organized and aligned with the business goals. Look at the performance of the campaigns along with key metrics like clicks, conversions and returns.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

JULY 16, 2021

Conversions : The same as the app installs objective, except that it optimizes for events such as adding to cart or checkout. All objectives fall under three categories: awareness, consideration and conversion: As an e-commerce marketer, start with the traffic objective. 5 TikTok Ads Best Practices for E-commerce.

CPM 133

CPM Conversion Audience CPC 133