Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting?

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

MAY 11, 2023

Facebook Ads provides extensive audience targeting capabilities based on demographics, interests, behaviors, connections, custom audiences, lookalike audiences and retargeting. LinkedIn Ads allows you to target professionals based on their job title, industry, company size, seniority, skills, and more.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

OCTOBER 3, 2019

Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR). For example, if you're targeting your ad to people between 18-65 years old (I hope you're not!), you can see which age segments perform the best for your ads. Try Using Facebook Lead Ads.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

NOVEMBER 17, 2020

Finally, there are Text Ads, which are the little text and/or image blurbs that appear in designated header and sidebar areas on LinkedIn’s site: Text Ads probably aren’t going to get you a huge number of clicks or leads. Instead, I like to use them for brand-building and retargeting. Click-Through Rate.

CPL 98

CPL Retargeting ROI Click Through Rate 98