Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Monetize More

MAY 9, 2023

Here are some strategies you can use to optimize your ad campaigns: Make use of Ad Targeting : By targeting your ads towards specific interests and lifestyles, you can ensure that only people who are interested in what you’re offering will see it.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Monetize More

FEBRUARY 24, 2023

Increase website traffic: The more traffic your website receives, the more ad impressions you can generate, leading to higher RPM rates. Target high-paying ads: Use ad targeting tools to display ads that are relevant to your audience and pay higher rates.

CPM 52

CPM Fill rate Impressions CPC 52

Single Grain

NOVEMBER 17, 2020

The Ultimate Guide to Creating a LinkedIn Ads Campaign. * How to Set Up LinkedIn Ads Targeting. Choosing the right LinkedIn Ad type for your enterprise SaaS company comes down to several factors, one of which is the kind of targeting you want to use. Ideally, your average cost per lead should be under $100.

CPL 98

CPL Retargeting ROI Click Through Rate 98