article thumbnail

50 Impactful Facebook Ads Statistics to Help Your Ads Strategy

Single Grain

Source ) Age distribution of Facebook’s ad audience: While the general consensus is that Facebook has been taken over by Baby Boomers, in reality, only 12.5% of the platform’s ad audience is over the age of 55. Source ) Facebook Reels ad impressions: In 2022, the platform saw 3.3% female users.