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How to Scale Account-Based Advertising Without Sacrificing Personalization

Single Grain

Account-based advertising has proven to be a powerful B2B strategy, with 70% of B2B companies already running dedicated ABM programs. But the real challenge comes when organizations attempt to scale these initiatives beyond a handful of target accounts.

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Account-Based Advertising Strategies: Drive 81% Higher ROI With Targeted Campaigns

Single Grain

For high-value B2B marketing, it’s no longer enough to cast a wide net and hope to catch the right fish. Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks.

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Demandbase brings account-based advertising to consumer platforms

Martech

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The offering also represents the flexibility to target accounts or individuals. Why we care.

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3 ways marketing and sales teams can generate buyer interest

Martech

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. 3 ways marketing and sales teams can generate buyer interest.

Marketing 124
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How to Do Account-Based Marketing in 7 Steps

Single Grain

Interested in sparking (or scaling) your account-based marketing strategy, but don’t know where to start? Fortunately, this is possible with an account-based marketing strategy (ABM). to walk you through the steps to implement a successful account-based marketing framework.

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The Complete ABM Guide: 10X Your Results with Strategic Account-Based Marketing

Single Grain

70% of marketers now have active account-based marketing programs in place, marking ABM’s transformation from a niche tactic to a mainstream B2B strategy. TABLE OF CONTENTS: What Is Account-Based Marketing?

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Welcome to the Metaverse: Friday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and we’re talking about Facebook yet again. But does this also mean that the metaverse will get a boost as the next big marketing channel? Chris Wood, Editor. Yet some may.”.