Single Grain

DECEMBER 15, 2020

6) Overall ROI. Overall ROI is the total revenue generated from your email campaign divided by the total amount spent. Overall ROI = [(amount generated through sales – expenses incurred in the campaign)/expense incurred in the campaign] * 100. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

JULY 31, 2023

These ads often appear above organic results from traditional SEO efforts, providing businesses with prime real estate to showcase their products or services. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

FEBRUARY 10, 2020

A/B Testing. Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. Algorithm (Updates). Attribution Models. Gamification.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130