How to get the best out of creative talent in a data-driven world
Martech
APRIL 14, 2022
We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. With data privacy, GDPR and the “cookiepocalypse”, “you are relying on your creatives.” Have the data side do an A/B test — and bring the creative in to sit at the table. Digital marketing runs on numbers.
Let's personalize your content