Remove A/B Testing Remove Fill rate Remove Header Bidding
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A Complete Guide to Header Bidding Analytics for Publishers

Brid.tv

publishers use header bidding to increase video ad revenue. However, just implementing header bidding in your monetization strategy isn’t enough to improve your bottom line. That’s why having access to header bidding analytics is essential to maximizing ad yield. hide ] What Are Header Bidding Analytics?

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Monumetric vs Mediavine vs MonetizeMore: Best Ad Monetization Partner

Monetize More

MonetizeMore eliminates these frustrations with advanced header bidding technology, customized optimization strategies, and industry-leading invalid traffic solutions used by 2500+ publishers globally.

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Media.net vs AdSense vs MonetizeMore: Best Monetization Partner Revealed

Monetize More

Similarly, Media.net and AdSense can sometimes present fill rate challenges if your inventory isn’t exposed to a wide enough range of demand. The technical hurdles of implementing solutions like header bidding, which are crucial for revenue uplift, can also seem daunting.

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How to Optimize Video Header Bidding To Increase Ad Revenue?

Automatad Inc.

Share Tweet Share Header bidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Its adoption rate reflects the same. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. What Is Video Header Bidding?

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Price Floor Optimization for Publishers: How to Determine Price Floors for Your Inventory

Brid.tv

Too high a floor will cause many SSPs to return no bids, which will make your ad fill rates drop. Most Prebid SSPs have their own analytics, so in order to calculate the best price floors, publishers need to consider the performance of each SSP that participates in their header bidding auctions.

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What Is Ad Refresh? All That a Publisher Needs to Know

Ad Monsters

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) A/B test with different types of triggers to learn which one works best for your site. Before refreshing ad inventories, measure the engagement and fill rate. Do not refresh AdSense inventories.

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Q&A with Mintegral: How Western Publishers Can Maximize In-App Revenue in APAC

Digital Turbine

For publishers to improve performance and place competitive bids, look to ad networks that can help to optimize unified auction campaigns with mediation, including A/B testing to compare waterfall and header bidding performance and the functionality to optimize eCPMs and fill rates.