Clearcode

JANUARY 22, 2023

Does Dynamic Creative Optimization Use Third-Party Cookies? The DCO tool forms a new creative out of the provided information, tests it in real-time (A/B tests), and displays the best-performing creative at scale. The main difference lies not in the dynamic change of content but in machine-learning (ML) mechanisms.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist.

Viewability 68

Viewability Healthcare A/B Testing Food 68

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. Key customers include Cardinal Web Solutions, Einstein Industries, Molina Healthcare, Slamdot, West Dermatology and Workshop Digital. Product overview.

Marketing 98

Marketing Healthcare Real Estate Conversion 98