Apply this Ridiculously Effective Creative Optimization Technique to Maximize ROI
InMobi
APRIL 16, 2019
Before we get started, let’s delve into why A/B testing is necessary and how it helps in maximizing campaign performance. For example, if you take a CTR uplift goal, it is possible the optimization efforts takes us towards more clickbait variants that are not high “value.” This results in increased ROI.
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