AdvertiseMint

JUNE 27, 2023

Retargeting your Facebook audience. Retargeting is a type of Facebook ad that has brought success to many businesses. For example, Aurum Brothers made 13 times more money from their ads by retargeting people who had already visited their website. Click engagement has decreased costs by up to 35%, leading to lower CPC.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

AdvertiseMint

JULY 5, 2023

This data allows for successfully retargeting certain audiences with different ad sets, which is especially important for big-ticket items that may require touches before conversion. Check Your Reporting Strategy When you decide what to do with your campaigns, look at the conversion rate, click-through rate (CTR), and ROAS.

A/B Testing 52

A/B Testing CPC CPM Conversion 52

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Native advertising isn’t similar to paid social advertising.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. 480% more clicks. I also recommend that you create many versions of your ad and split test (aka A/B test) them to see which version converts best. As aforementioned, retargeting is extremely effective.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145