Martech

MARCH 9, 2022

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”. Why we care.

A/B Testing 132

A/B Testing Click Through Rate Machine Learning Marketing 132

Martech Series

OCTOBER 25, 2022

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

A/B Testing 72

A/B Testing Click Through Rate Conversion Rate Machine Learning 72

Martech Series

JUNE 16, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev. Marketing Technology News: Navigating The Future For Retailers: Staying Relevant Through Web 3.0, Emerging Digital Marketing….

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. What Is A/B SEO Testing? 26) Big Data and Deep Learning.

Marketing 145

Marketing SEO Conversion Audience 145