Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Native advertising isn’t similar to paid social advertising.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

AdvertiseMint

JULY 5, 2023

Think if it costs more using cost per click (CPC) or cost per mille (CPM). If you don’t like how much money you make from social media, try changing your strategy. Check Your Reporting Strategy When you decide what to do with your campaigns, look at the conversion rate, click-through rate (CTR), and ROAS.

A/B Testing 52

A/B Testing CPC CPM Conversion 52

AdvertiseMint

JUNE 27, 2023

The multi-advertiser case study conducted by Adobe revealed that the utilization of multi-product ads could result in certain benefits: The click-through rate (CTR) has improved significantly, with an increase ranging from 50% to 300%. Click engagement has decreased costs by up to 35%, leading to lower CPC.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59