AdvertiseMint

DECEMBER 1, 2023

Offer free shipping guarantees or fast delivery timelines – when possible – to reduce friction. But avoid overpaying per click long-term and eroding ROI. Here are some smart approaches to balancing bids for effective remarketing: Leverage Google’s bid simulator to model outcomes at different CPC levels.

Conversion 52

Conversion ROI Audience Cookies 52

Single Grain

JUNE 7, 2023

PPC advertising tools provide you with a ton of valuable data on user behavior, click-through rates (CTRs), and conversion rates that you can use to fine-tune your campaigns to reach the right customers with the right products at the right time.

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

Karola Karlson

MAY 11, 2021

Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) You can bring your CPM and CPC down by 10x easily by targeting a broader target audience or optimizing your campaigns on Reach or Clicks.

CPA 52

CPA Conversion Rate CPM CPC 52