Martech Series

OCTOBER 25, 2022

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

A/B Testing 72

A/B Testing Click Through Rate Conversion Rate Machine Learning 72

Monetize More

JUNE 29, 2023

Through sophisticated profiling techniques and real-time data analysis, advertisers can create hyper-targeted ads that speak directly to each user. This level of personalization leads to higher engagement rates, increased conversions, and, ultimately, more significant business growth.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

AdvertiseMint

AUGUST 21, 2023

The landing page is where the magic happens – it must be relevant, informative, and optimized for conversions. Automated strategies leverage machine learning to adjust bids dynamically. Enhanced cost-per-click (ECPC) combines manual control with automated adjustments for optimal results.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

Martech Series

JUNE 16, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Alongside Brand Lift Live, additional platform insights examine the incremental reach of campaigns across web and CTV and the downstream contribution these brand activations deliver to performance campaigns and conversions.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Monetize More

JUNE 22, 2023

Leveraging advanced machine learning techniques, GA4 enables you to forecast future trends in your site traffic. Predictive Analytics: Using machine learning, GA4 can provide predictions on future trends in site traffic, empowering you with insights to grow your business proactively. Unlock Advanced Insights Today!

Machine Learning 52

Machine Learning Click Through Rate Conversion Rate Audience 52

Single Grain

JUNE 2, 2021

SEO testing is the process of taking a hypothesis on what could potentially help a page rank better, rolling out those changes, and then monitoring its impact. This can be done with A/B testing or by making changes and then tracking how they affect traffic and rankings. Learn More: How to Decide What SEO Tests to Run.

SEO 98

SEO A/B Testing Click Through Rate Machine Learning 98

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is based on complex algorithms and evolved through machine learning. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement. Tailored ads often result in higher engagement and conversion rates.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52