A/B Testing, Brand Lift, Marketing and Viewability

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A/B Testing

Brand Lift

Marketing

Viewability

Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

Brand Lift

Brand Lift Advertising Marketing Viewability

Everything You Need to Know About Advertising on Reddit

Basis

JANUARY 3, 2024

One of the main ways Redditors engage is via posts, which can be marked as public to the entire internet or as viewable only to other Redditors in a certain subreddit. That being said, the fact that Redditors are so highly engaged and passionate about the topics they engage in comes with some caveats for marketers.

Advertising

Advertising Audience A/B Testing Brand Lift

AdTech Trends

Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Everything You Need to Know About Advertising on Reddit

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