Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. This doesn’t require taking a finance or accounting class or earning an MBA. Get MarTech! We work on delivering the message — not the messaging itself. In your inbox.

MarTech 91

MarTech A/B Testing Affiliates Finance 91

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. Because marketing’s primary goal is to build brand awareness, shape customer perspectives and cultivate customer relationships, these goals take time to yield tangible results. A/B testing. Get MarTech!

Marketing 111

Marketing A/B Testing Machine Learning Finance 111

Single Grain

DECEMBER 6, 2019

Optimizing for voice search is a great way to spread brand awareness, but how is that going to convert into sales? The benefits of using social media stories include: Increased brand awareness. What Is A/B SEO Testing? How to Run A/B Tests that Actually Increase Conversions. Dive Deeper: .

Marketing 145

Marketing SEO Conversion Audience 145