Digiday

NOVEMBER 17, 2022

Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. With the insights from incrementality measurement, brands and advertisers can make more impactful optimization and investment decisions.

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A/B Testing Conversion Audience Control Group 57

Single Grain

JUNE 28, 2019

A/B SEO testing. In this guide, we’ll explain why A/B testing is important, the SEO elements you can split test, and a handful of companies who’ve run controlled experiments that resulted in increased search traffic. What Can I A/B Test? The answer? Let’s dive in. Get A Free Consultation.

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SEO A/B Testing Click Through Rate Banner 104

MNTN

FEBRUARY 6, 2024

That’s where marketing attribution comes into play as a data-driven solution that enables you to gauge the effectiveness of every touch point in your customer’s path to conversion — from the first interaction to the final purchase and beyond. What Is Marketing Attribution? Two words for you: marketing attribution.

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Marketing A/B Testing Conversion Control Group 52