A/B Testing Ad Space Demand Side Platform 
Single Grain
JULY 17, 2023
Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Below, we’ll take a quick look at each of the key elements.
RevX
NOVEMBER 7, 2022
Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. The internet is a huge place with millions of ad inventories.
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Single Grain
MAY 31, 2023
Related Content: The Ultimate Guide to Programmatic Advertising for Brands in 2023 Automated Buying and Selling of Ad Space Programmatic advertising utilizes AI marketing platforms and real-time bidding (RTB) to streamline and optimize the transactional aspects of ad space transactions.
Brid.tv
JUNE 26, 2023
A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. Besides quality demand, DigitalTurbine also offers in-detail data analytics to help with strategy optimization. What is ad network vs. DSP?
MNTN
JANUARY 29, 2025
Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real time using complex algorithms. Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below.
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