Are You Leaving Ad Revenue on the Table? A Q&A with Chas Castell of PubRev+
InMobi
APRIL 23, 2019
Cheaper and more intuitive technology generally is making life easier for publishers, whether it’s for setting up A/B testing ad frameworks, header bidding or digital marketing funnels for e-commerce. Generally, the longer a user sees an ad the higher the click-through rate. the list goes on and on.
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