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The ad tech industry is packed with several solutions (such as header bidding , A/Btesting, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.
The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and adexchange integrations, or both. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and adexchange. Smart is a feature-rich adserver , SSP, and DSP.
By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Smart adserver. With Smart AdServer publishers run video ads through a unified ad stack and manage them through the same platform they run display ads.
But likely the best part about using this platform is that it comes with access to a programmatic adexchange and hybrid monetization. One of the biggest advantages of using Smaato is that it also comes with a built-in adserver and an option to increase revenue with Dynamic Demand.
The DCO tool forms a new creative out of the provided information, tests it in real-time (A/Btests), and displays the best-performing creative at scale. What differentiates the DCO tool from other types of advertising tech is the usage of data and the creation of dynamic ads in real-time.
The platform integrates with all video adservers , SSPs, and ad networks, and it provides high-quality ad demand from exchanges such as SpotX, Google ADX, and FreeWheel. Muvi’s player is compatible with VAST and VPAID ad tags, and it can serve all types of instream ads. Monetization Overview.
It is important to note that the estimated earnings should be the revenue generated from advertising before deducting any costs, such as adserver fees, payment processing fees, or other operating expenses*. Use the Right Ad Formats AdSense doesn’t just offer display ads. You will also need to take care of ad viewability.
Google’s adserver works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market.
TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on adservers. Unclear processes for A/Btesting, frequency capping and brand safety. Excluding data sharing would, in theory, prevent malicious actors from stealing bidstream data and using it to create user profiles.
You can customize the dimensions, user identifier status, predicted viewability bucket and app name or domain, alongside the adexchange metrics to gain insights into inventory subsections that performed well or poorly at providing each of those signals. Comes from a known and brand safe/app.
The DOJ just started calling the relationship between Google’s adserver and adexchanger an illegal entanglement. But, in this Zoom room of ad ops executives, it was the heartbeat of the conversation. It’s not that it wasn’t significantit was. For Publishers, it was just any other Monday.
Advertisers who use a DSP will buy ad impressions from an adexchange for a predetermined bid price. Supply-Side Platform (SSP) The other side of a programmatic transaction is a Supply-Side Platform (SSP) , which allows publishers to add their inventory to an adexchange. How Does Programmatic Advertising Work?
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