A/B Testing, Ad Click, Conversion Rate and CPA

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A/B Testing

Ad Click

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

OCTOBER 3, 2019

If you do that, you're going to drive your CTRs higher, because people like to click on things that a lot of other people are engaging with already. Then your CPCs are going to go down and your overall cost per acquisition (CPA) is going to go down as well. Learn More: 11 Ways to Improve Your Facebook Ads Relevance Score.

Click Through Rate

Click Through Rate Retargeting A/B Testing CPC

TOP 15 Facebook Metrics to Track or Ignore in 2021

Karola Karlson

MAY 11, 2021

All in all, it is crucial that you measure your Facebook ad performance on a regular basis, ideally every week. Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) GIF source.

CPA

CPA Conversion Rate CPM CPC

AdTech Trends

How to Get the Cheapest Facebook Ads Without Sacrificing Quality

TOP 15 Facebook Metrics to Track or Ignore in 2021

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