The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency
VideoWeek
AUGUST 25, 2023
The measurement company says this will allow for more accurate measurement, particularly for shows which draw smaller audiences (where it was previously possible than none of Nielsen’s panellists tuned in, resulting in a zero rating). Currently, this is only available for national TV buys. Read on VideoWeek.
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